James’ background encompasses deep expertise in marketing and strategic planning, as well as award-winning creative development and execution, for some of the world’s largest corporations. From Experian, Heinz Foods, JCPenney, Pepsi and Comcast to the Dallas Cowboys, his resume and portfolio cover them all.
James has held key advertising and marketing positions on both the corporate and agency side including Tracy Locke/Point Communications and The Marketing Continuum. The diversity of his client experience in both the B to B and B to C arenas ranges from single projects to directing fully integrated campaigns that include radio and television. These campaigns have consistently achieved proven results.
James’ ability to build strong client relationships creates a trust within all parties that keeps clients and creatives happy, focused and productive. His attention to the intricate details required for the effective branding and marketing of diverse product offerings is matched only by his capacity to also see the big picture.