Sterling Bank wanted to create brand identity and name recognition in the Dallas Market among business consumers. Loudthought created a marketing campaign built around the theme "Pleased To Meet You." The campaign was executed through a variety of media including an ad campaign, billboards and direct mail.
"We wanted to create a consistent message that let our target business audience know who we are and how we're different. Loudthought listened, and then they nailed it. We're very pleased."