You Have 10 Seconds To Engage Them Or Frustrate Them.

The average web-surfer stays on a site for about 10 seconds before moving on. That means you've got about seven to eight seconds to attract their attention and get them to click a link - five if you want them to click twice.

Your company website is many times the hardest working player in your company’s brand building initiates. It is an extension of your business, reaching out to millions of people ready to identify themselves with your brand, it should come as no surprise that what you convey on your site reflects directly on you and your business.

Properly branding your web site goes far beyond colors and logos. Your brand – your identity – is entrenched in everything from the navigation bar to the font type. It states your purpose, gives you credibility and makes customers comfortable with your product or service.

Your web site has a direct impact on how current and potential clients view you and your company. As an extension of your business, it's an opportunity to promote your brand and a statement of how connected you are to an ever increasing tech savvy public. Creating a site that enhances your image will dramatically increase your selling potential. Keeping that in mind, it's important to design a site that will project you positively and professionally.

The first – and most important – step in building a successful site is to understand what you hope to accomplish with it. Most companies would like to use their site as a marketing tool, bringing in new business and attracting a broader client base. Maybe there’s something new that a website can tackle that has never been attempted in your industry. Our advice: Dream big, deliver much and use modern technology to your advantage.

An effective, marketable site should reflect your business needs, and the needs of your target audience. Who you are selling to is just as important as what you are selling. That means it’s essential you cater to these potential clients, by offering valuable content that reflects not only what you do, but how you can do it for them. Put yourself in their shoes and make your website tailored to their needs as much as possible.